Professional E-commerce in Treviso
E-COMMERCE
digital commercial strategies
There are differences between an e-commerce that sells and one that doesn't, and often they are not just about the product offered or the price set.
We work precisely on those differences that... make the difference.
We start from the project: products, market, goals.
We build a sales logic, a digital commercial strategy and we define the paths, organising the information.
Then we write.
Product sheets, categories, micro-texts, messages: everything must be clear, consistent, useful. Above all, it must be convincing and lead to the purchase.
Every page has a precise task and every step is decisive to convince to buy or leave.
Only afterwards does the development come.
We build e-commerce in Open Source and with proprietary code solutions, in collaboration with Klekoo, our technical partner.
This way we can build solid, scalable projects designed to grow.
But it is the work done beforehand that really makes them work.
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This WORK
LEADS US TO:
analysing products and market
defining strategy and sales logic
structuring catalogues and categories
writing content and product sheets
designing user experience and paths
creating themed pages and blogs
optimising SEO and performance
integrating payment, shipping and tracking systems
FROM IDEA TO SALE
how do we do it?
We always start with an analysis phase: we enter the project, we understand what is sold, to whom and how. We study the product, how it is made and what value it has, how it is positioned on the market and the competition.
We define a strategy: positioning, structure, navigation logic.
Then we work on the content. We write, organise, simplify, build pages that accompany the user and lead them to the end of the journey.
At that point we develop, together with Klekoo.
We test, optimise, improve.
Because an e-commerce is not a static project.
It is something that evolves, together with the data and the results.
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THE FAQ
Quality photos improve the perception of the product and help the user to decide.
That is why we often integrate projects with professional photography services.
Product sheets, titles and descriptions guide the user and influence the purchase decision.
A good e-commerce works better when it is supported by copywriting activities.
A well optimised e-commerce can generate organic traffic and work over time together with the other marketing activities.
A blog allows you to intercept searches, explore products in depth and improve visibility on search engines.
For many projects it is a strategic tool to bring qualified traffic and support sales.