Press office in Treviso

PRESS OFFICE

/COMMUNICATION/PRESS OFFICE

Now this is newsworthy

Not everything a company does is interesting to others.

The job of a press office is this: to understand what is worth telling and to find the right way to tell it. To understand, as they say, what is newsworthy.

Because ending up in a newspaper, a magazine or an online publication is not a matter of space. It is a matter of relevance.

We build relationships with the media, we write press releases, we manage editorial content designed to be published.

Not only to promote, but to be read.

Because news that works is not just communication, but also information, and therefore something that truly matters.

And for this reason, it lands and it sticks.



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Elemento grafico decorativo K-Strategy

This WORK
LEADS US TO:

writing press releases

managing relationships with journalists and editorial teams

selecting relevant news and content

organising coverage on local and national media

monitoring publications and results

building presence on online and offline outlets

Servizio di ufficio stampa, media relations e digital PR

Turning information into content

We start from: does this really matter to anyone?

We analyse the content, assess the context, work out whether there is a news story and, if there isn't, we build one.

We write a press release:
clear, essential, no frills, designed for journalists and editorial teams.

We define the angle and identify the right perspective.

Then we work on distribution:
we select the outlets, activate contacts, send, follow up, manage. The goal is not to publish everywhere, but to publish where it counts.

And when it happens,
it makes the difference.



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WHAT
THE FAQ



A press office in Treviso creates and distributes press releases, manages relationships with journalists and earns visibility on local and national media.
K-Strategy, a communication agency in Treviso, develops press office activities to increase the credibility and media presence of companies.
A press office is effective when there is relevant content to communicate: launches, company news, results or initiatives. It is often closely linked to the organisation of events, which provide a concrete opportunity to generate news and obtain media coverage.
Yes. Presence on outlets and media helps strengthen authority and brand perception. Press office activities work best when integrated with branding, which defines the identity, tone and positioning of the company.
Corporate communication covers all promotion and relationship activities, while a press office focuses on distributing content through the media.
It is a specific tool that works on credibility more than on direct visibility.